Your current network is the best way to quickly get your first coaching clients. It's very likely that you know people in the exact niche that you want to help, or your friends, family, or colleagues will definitely know someone. There's no one-size-fits-all approach to getting clients as a life coach. Some life coaches have virtually no online presence, but instead build their business through local connections and word-of-mouth referrals.
Others create massive followers on Instagram. Whatever path you choose, make it easy for potential clients to contact you. Offer free access to high-value content or a free first session, so you can seamlessly incorporate them into your services. Even if they don't decide to use your services, you'll get their contact information and keep them inside the funnel.
Using your professional connections to let the world know about your existence and to get more coaching clients is also important. If you're wondering how to create a sustainable client base for your life coaching business, know that you're not alone. Gathering and training clients isn't easy, but there are some great tricks that can help you. Rather than simply giving my opinion, I decided to get in touch with some of the most successful coaches I know and find out exactly how they started.
Most of them answered “no” and enough answered “yes” to the talks that turned into full exploratory sessions, which became their first few clients (with low salaries), giving them the faith needed to take the leap from their daily work, even before they became fully certified as a coach. At the end of each post, mention that you're starting a new training program and need people to try it at a reduced price. On the other hand, if you don't know how to get clients from Life Coaching, none of this will ever happen. Creating an email list on a platform that you can control is still a smart business move for many life coaches.
And you never know when a coach you met in an online group might invite you to be a guest on their podcast or become the perfect co-facilitator for a group program you want to launch.
